Analysing customer defections Predicting the effects on corporate performance

Page, M.
Pitt, L.
Berthon, P
Henley Management Coll. (United Kingdom)

Publication date

January 1996

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.837405(HMC-WP-HWP--9612) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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Analysing customer defections Predicting the effects on corporate performance

Abstract

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Analysing customer defections Predicting the effects on corporate performance

Abstract

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