Information technology and the marketing-driven firm Problems and prospects

Knights, D.
Murray, F
Economic and Social Research Council (ESRC), London (United Kingdom)

Publication date

January 1989

Abstract

20.00Available from British Library Document Supply Centre- DSC:6498.5676(ESRC-PICT-PRP--9) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

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Information technology and the marketing-driven firm Problems and prospects

Abstract

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Information technology and the marketing-driven firm Problems and prospects

Abstract

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