Add to ORKGSIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel W 962 (13) / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekDEGerman
SIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-2410...
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owne...
Background: Associated with the change in the regulations in 2009 concerning how goodwill should be ...
The report seeks to explore the merits of various brand valuation methodologies by academics. In add...
Brands are significant category in the department ofmarketing and finance of the company. They also ...
The necessity of valuing intangible assets in accordance with international trends is substantiated....
There are few companies which act on the market of brand management; they offer ranking lists for ...
In the new economy where value drivers are shifting from tangible to intangibles resources, brands a...
We propose a brand valuation model, which merges objectivity with robust underlying quantitative str...
The reports published by independent parties are often used to provide an estimation of brands due t...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
While there has been much research on Branding and Brand Equity in recent years, relatively little h...
This paper explores the use of three different forms of valuation and measurement by or on behalf of...
The reports published by independent parties (i.e. brand agency) are often used to provide an estima...
SIGLEAvailable from British Library Document Supply Centre-DSC:q96/30282 / BLDSC - British Library D...
SIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-2410...
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owne...
Background: Associated with the change in the regulations in 2009 concerning how goodwill should be ...
The report seeks to explore the merits of various brand valuation methodologies by academics. In add...
Brands are significant category in the department ofmarketing and finance of the company. They also ...
The necessity of valuing intangible assets in accordance with international trends is substantiated....
There are few companies which act on the market of brand management; they offer ranking lists for ...
In the new economy where value drivers are shifting from tangible to intangibles resources, brands a...
We propose a brand valuation model, which merges objectivity with robust underlying quantitative str...
The reports published by independent parties are often used to provide an estimation of brands due t...
Brand league tables are becoming very popular as a reflection of the performance of an organisation....
While there has been much research on Branding and Brand Equity in recent years, relatively little h...
This paper explores the use of three different forms of valuation and measurement by or on behalf of...
The reports published by independent parties (i.e. brand agency) are often used to provide an estima...
SIGLEAvailable from British Library Document Supply Centre-DSC:q96/30282 / BLDSC - British Library D...
SIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-2410...
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owne...
Background: Associated with the change in the regulations in 2009 concerning how goodwill should be ...