Brand accounting Myth or reality?

Brand valuation Understanding, exploiting and communicating brand values

Haigh, D.
Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5120 / BLDSC - British Library D...

Marketing by accountants Principles and practice; a review of the literature

O'Donohoe, S.
Diamantopoulos, A.
Petersen, N
Edinburgh Univ. (United Kingdom). Dept. of Business Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.10705(EU-DBS-WP--89/19) / BLDSC...

Brand valuation Reference documents

Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5122 / BLDSC - British Library D...

Accounting for brands

Atchley, K
Financial Times Business Enterprises Ltd., London (United Kingdom)
KATO Communications Ltd. (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:q93/13282 / BLDSC - British Library ...

Valuing and managing brands An internal accounting perspective

Guilding, C.J

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:D174706 / BLDSC - British Library Do...

A conceptual approach to financial accounting The case of brands

Oldroyd, D.
Newcastle upon Tyne Univ. (United Kingdom). School of Business Management

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.807(92-39) / BLDSC - British Lib...

Formulating an accounting standard for brands in the 'market for excuses'

Oldroyd, D.
Newcastle upon Tyne Univ. (United Kingdom). Dept. of Accounting and Finance

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.7992(no 97/5) / BLDSC - British ...

Understanding the financial value of brands

Butterfield, L.
Haigh, D.
Institute of Practitioners in Advertising, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:f99/3664 / BLDSC - British Library Do...

Accounting truth and beauty

Cooper, C.
Pheby, D.
Pheby, K.
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Accounting and Finance

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21465(93/053) / BLDSC - British ...

Brands and valuation

Saunders, J
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9349.7033(LUT-DMS-WP--211) / BLDSC -...

Creating value Financial management of brands

Allen, D
Chartered Inst. of Management Accountants, London (United Kingdom)

January 1990

SIGLEAvailable from British Library Document Supply Centre- DSC:q90/25643(Creating) / BLDSC - Britis...

Internal marketing Myth versus reality

Helman, D.
Payne, A
Cranfield School of Management (United Kingdom)

January 1992

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.921(CSM-SWP--5/92) / BLDSC - Br...

UK evidence of auditor brand name and industry specialisation

McMeeking, K.P.
Pope, P.F.
Peasnell, K.V.
Exeter Univ. (United Kingdom)

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.88722(no 00/03) / BLDSC - Britis...

Strategic brand accounting

Ward, K.
Srikanthan, S.
Neal, R
Cranfield School of Management, Bedford (United Kingdom)

January 1990

Summary Report of Marketing Accounting Research Centre Workshop, 24 May 1989SIGLEAvailable from Brit...

Marketing asset accounting

Srikanthan, S.
Neal, R
Cranfield School of Management, Bedford (United Kingdom)

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.921(CSM-SWP--46/89) / BLDSC - B...

Brand valuation Understanding, exploiting and communicating brand values

Haigh, D.
Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5120 / BLDSC - British Library D...

Marketing by accountants Principles and practice; a review of the literature

O'Donohoe, S.
Diamantopoulos, A.
Petersen, N
Edinburgh Univ. (United Kingdom). Dept. of Business Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.10705(EU-DBS-WP--89/19) / BLDSC...

Brand valuation Reference documents

Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5122 / BLDSC - British Library D...

Accounting for brands

Atchley, K
Financial Times Business Enterprises Ltd., London (United Kingdom)
KATO Communications Ltd. (United Kingdom)

January 1993

SIGLEAvailable from British Library Document Supply Centre- DSC:q93/13282 / BLDSC - British Library ...

Valuing and managing brands An internal accounting perspective

Guilding, C.J

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:D174706 / BLDSC - British Library Do...

A conceptual approach to financial accounting The case of brands

Oldroyd, D.
Newcastle upon Tyne Univ. (United Kingdom). School of Business Management

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.807(92-39) / BLDSC - British Lib...

Formulating an accounting standard for brands in the 'market for excuses'

Oldroyd, D.
Newcastle upon Tyne Univ. (United Kingdom). Dept. of Accounting and Finance

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.7992(no 97/5) / BLDSC - British ...

Understanding the financial value of brands

Butterfield, L.
Haigh, D.
Institute of Practitioners in Advertising, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:f99/3664 / BLDSC - British Library Do...

Accounting truth and beauty

Cooper, C.
Pheby, D.
Pheby, K.
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Accounting and Finance

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21465(93/053) / BLDSC - British ...

Brands and valuation

Saunders, J
Loughborough Univ. of Technology (United Kingdom). Dept. of Management Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9349.7033(LUT-DMS-WP--211) / BLDSC -...

Creating value Financial management of brands

Allen, D
Chartered Inst. of Management Accountants, London (United Kingdom)

January 1990

SIGLEAvailable from British Library Document Supply Centre- DSC:q90/25643(Creating) / BLDSC - Britis...

Internal marketing Myth versus reality

Helman, D.
Payne, A
Cranfield School of Management (United Kingdom)

January 1992

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.921(CSM-SWP--5/92) / BLDSC - Br...

UK evidence of auditor brand name and industry specialisation

McMeeking, K.P.
Pope, P.F.
Peasnell, K.V.
Exeter Univ. (United Kingdom)

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:3597.88722(no 00/03) / BLDSC - Britis...

Strategic brand accounting

Ward, K.
Srikanthan, S.
Neal, R
Cranfield School of Management, Bedford (United Kingdom)

January 1990

Summary Report of Marketing Accounting Research Centre Workshop, 24 May 1989SIGLEAvailable from Brit...

Marketing asset accounting

Srikanthan, S.
Neal, R
Cranfield School of Management, Bedford (United Kingdom)

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.921(CSM-SWP--46/89) / BLDSC - B...

Brand valuation Understanding, exploiting and communicating brand values

Haigh, D.
Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5120 / BLDSC - British Library D...

Marketing by accountants Principles and practice; a review of the literature

O'Donohoe, S.
Diamantopoulos, A.
Petersen, N
Edinburgh Univ. (United Kingdom). Dept. of Business Studies

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.10705(EU-DBS-WP--89/19) / BLDSC...

Brand valuation Reference documents

Financial Times Retail and Consumer Publishing, London (United Kingdom)

January 1998

SIGLEAvailable from British Library Document Supply Centre-DSC:Vf99/5122 / BLDSC - British Library D...

Brand accounting Myth or reality?

Abstract

Extracted data

Brand accounting Myth or reality?

Abstract

Extracted data

Topics

Related items

Topics

Related items