The coding, evaluation and measurement of emotional meaning in advertisements

Fletcher, K.P.
Peaston, G
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Marketing

Publication date

January 1987

Abstract

Available from British Library Document Supply Centre- DSC:9350.2147(SU-DM-MWP--87/1) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

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The coding, evaluation and measurement of emotional meaning in advertisements

Fletcher, K.P.
Peaston, G
Strathclyde Univ., Glasgow (United Kingdom). Dept. of Marketing

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Publication date

January 1987

Abstract

Available from British Library Document Supply Centre- DSC:9350.2147(SU-DM-MWP--87/1) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

The coding, evaluation and measurement of emotional meaning in advertisements

Abstract

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The coding, evaluation and measurement of emotional meaning in advertisements

Abstract

Extracted data

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