Managers' perceptions of competitors' positioning A replication study

de Chernatony, L.Daniels, K
Open Univ., Milton Keynes (United Kingdom). Business School

Publication date

January 1995

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:6266.256(OU-BS-WP--95/6) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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Managers' perceptions of competitors' positioning A replication study

Abstract

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Managers' perceptions of competitors' positioning A replication study

Abstract

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