Marketing planning and corporate culture

McDonald, M.
Leppard, J
Cranfield School of Management (United Kingdom)

Publication date

January 1991

Abstract

SIGLEAvailable from British Library Document Supply Centre- DSC:9348.921(CSM-SWP--45/91) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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Marketing planning and corporate culture

Abstract

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Marketing planning and corporate culture

Abstract

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