High quality positioning and the success of reputable products

Davis, E
London Business School (United Kingdom). Centre for Business Strategy

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Publication date

January 1990

DOI

10.1111/j.1467-8616.1990.tb00011.x

ISSN

0955-6419

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Abstract

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.848(LBS-CBS-WP--79) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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High quality positioning and the success of reputable products

Abstract

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High quality positioning and the success of reputable products

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