Global versus national brand advertising An analysis of advertising characteristics, strategy, style and form

Advertising: the new era An assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom

Euromonitor Publications Ltd., London (United Kingdom)

January 1984

SIGLEAvailable from British Library Lending Division - LD:85/08505(Advertising) / BLDSC - British Li...

The extent and nature of advertising in the UK A firm level survey

Paton, D.
Economic and Social Research Council (ESRC), Swindon (United Kingdom)

January 2001

Period of award April 2001 to March 2001Available from British Library Document Supply Centre-DSC:37...

The culture of television advertising An historical and empirical analysis of the content of television commercials and of the Saudi viewers response to advertising

Al-kheraiji, F.A.

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:D193174 / BLDSC - British Library Doc...

Commercial advertising on television across national frontiers Issues and strategies for consumers

Pridgen, D
National Consumer Council, London (United Kingdom)

January 1984

SIGLEAvailable from British Library Document Supply Centre- DSC:GPB-5886 / BLDSC - British Library D...

Advertising on television A comparative sociosemiological analysis

Giaccardi, C

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:DX170097 / BLDSC - British Library D...

How suited is a brand's strategy to its environments?

De Chernatony, L.
Birmingham Business School (United Kingdom)

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:9349.99077(2001-05) / BLDSC - British...

The global advertising marketplace

Blackley, N.
Dale, R
Capel (J). and Co., London (United Kingdom)

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:q899/25439(Global) / BLDSC - British...

The globalisation of Western advertising A case study of the impact of imported advertising on cultural values in Malaysia

Yahya, A.H.

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN052931 / BLDSC - British Library D...

International advertising How do culture and globalisation affect management decision-making?

Millar, C.C.J.M

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:DX79090 / BLDSC - British Library Do...

Advertising and competition in theory, practice and public policy

Fulop, C

January 1980

SIGLEAvailable from British Library Document Supply Centre- DSC:D34626/81 / BLDSC - British Library ...

A study of advertising agencies in the international environment Motivation and internationalisation

Khalidi, F.
Woodruffe, H.
Whitelock, J.
Salford Univ. (United Kingdom). Dept. of Business and Management Studies

January 1993

Available from British Library Document Supply Centre-DSC:9350.21345(9310) / BLDSC - British Library...

World market shares of advertising TNCS Intangible comparative advantage?

Nachum, L.
ESRC Centre for Business Research, Cambridge (United Kingdom)

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:9349.2269(no 169) / BLDSC - British L...

Global or national? An examination of strategy choice and performance in the European white goods industry

Baden Fuller, C.
Stopford, J.M
London Business School (United Kingdom). Centre for Business Strategy

January 1987

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.848(LBS-CBS-WP--28) / BLDSC - B...

Inter-industry variations in advertising intensity and the nature of the product

Hayes, A.
Swales, J.K.
Strathclyde Univ., Glasgow (UK). Dept. of Economics

January 1981

1.00SIGLELD:8474.04783(81/4) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

The economics of advertising A firm level study

Paton, D.J.

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN023967 / BLDSC - British Library D...

Advertising: the new era An assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom

Euromonitor Publications Ltd., London (United Kingdom)

January 1984

SIGLEAvailable from British Library Lending Division - LD:85/08505(Advertising) / BLDSC - British Li...

The extent and nature of advertising in the UK A firm level survey

Paton, D.
Economic and Social Research Council (ESRC), Swindon (United Kingdom)

January 2001

Period of award April 2001 to March 2001Available from British Library Document Supply Centre-DSC:37...

The culture of television advertising An historical and empirical analysis of the content of television commercials and of the Saudi viewers response to advertising

Al-kheraiji, F.A.

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:D193174 / BLDSC - British Library Doc...

Commercial advertising on television across national frontiers Issues and strategies for consumers

Pridgen, D
National Consumer Council, London (United Kingdom)

January 1984

SIGLEAvailable from British Library Document Supply Centre- DSC:GPB-5886 / BLDSC - British Library D...

Advertising on television A comparative sociosemiological analysis

Giaccardi, C

January 1991

SIGLEAvailable from British Library Document Supply Centre- DSC:DX170097 / BLDSC - British Library D...

How suited is a brand's strategy to its environments?

De Chernatony, L.
Birmingham Business School (United Kingdom)

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:9349.99077(2001-05) / BLDSC - British...

The global advertising marketplace

Blackley, N.
Dale, R
Capel (J). and Co., London (United Kingdom)

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:q899/25439(Global) / BLDSC - British...

The globalisation of Western advertising A case study of the impact of imported advertising on cultural values in Malaysia

Yahya, A.H.

January 2001

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN052931 / BLDSC - British Library D...

International advertising How do culture and globalisation affect management decision-making?

Millar, C.C.J.M

January 1989

SIGLEAvailable from British Library Document Supply Centre- DSC:DX79090 / BLDSC - British Library Do...

Advertising and competition in theory, practice and public policy

Fulop, C

January 1980

SIGLEAvailable from British Library Document Supply Centre- DSC:D34626/81 / BLDSC - British Library ...

A study of advertising agencies in the international environment Motivation and internationalisation

Khalidi, F.
Woodruffe, H.
Whitelock, J.
Salford Univ. (United Kingdom). Dept. of Business and Management Studies

January 1993

Available from British Library Document Supply Centre-DSC:9350.21345(9310) / BLDSC - British Library...

World market shares of advertising TNCS Intangible comparative advantage?

Nachum, L.
ESRC Centre for Business Research, Cambridge (United Kingdom)

January 2000

SIGLEAvailable from British Library Document Supply Centre-DSC:9349.2269(no 169) / BLDSC - British L...

Global or national? An examination of strategy choice and performance in the European white goods industry

Baden Fuller, C.
Stopford, J.M
London Business School (United Kingdom). Centre for Business Strategy

January 1987

SIGLEAvailable from British Library Document Supply Centre- DSC:9350.848(LBS-CBS-WP--28) / BLDSC - B...

Inter-industry variations in advertising intensity and the nature of the product

Hayes, A.
Swales, J.K.
Strathclyde Univ., Glasgow (UK). Dept. of Economics

January 1981

1.00SIGLELD:8474.04783(81/4) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

The economics of advertising A firm level study

Paton, D.J.

January 1997

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN023967 / BLDSC - British Library D...

Advertising: the new era An assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom

Euromonitor Publications Ltd., London (United Kingdom)

January 1984

SIGLEAvailable from British Library Lending Division - LD:85/08505(Advertising) / BLDSC - British Li...

The extent and nature of advertising in the UK A firm level survey

Paton, D.
Economic and Social Research Council (ESRC), Swindon (United Kingdom)

January 2001

Period of award April 2001 to March 2001Available from British Library Document Supply Centre-DSC:37...

The culture of television advertising An historical and empirical analysis of the content of television commercials and of the Saudi viewers response to advertising

Al-kheraiji, F.A.

January 1992

SIGLEAvailable from British Library Document Supply Centre-DSC:D193174 / BLDSC - British Library Doc...

Global versus national brand advertising An analysis of advertising characteristics, strategy, style and form

Abstract

Extracted data

Global versus national brand advertising An analysis of advertising characteristics, strategy, style and form

Abstract

Extracted data

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