We show that the requirements of renormalizability and physical consistency imposed on perturbative interactions of massive vector mesons fix the interactions essentially uniquely, i.e. the physical particle content together with renormalizability determines the theory. In particular physical consistency requires the presence of at least one additional (scalar) degree of freedom which was not part of the originally required physical particle content. In its simplest realization (probably the only one) these are scalar fields as envisaged by Higgs for the case of complete symmetry breaking but without the Higgs condensate. The final result agrees precisely with the usual quantization of a classical gauge theory by means of the Higgs mechanis...