ANALISIS KINERJA PELAYAN KOPERASI KEPADA ANGGOTA DAN STRATEGI PENGEMBANGANNYA (STUDI KASUS KUD USAHA BERSAMA DI KABUPATEN LAMPUNG UTARA)

This research aimed to analyze the economic benefit the members received from KUD Usaha Bersama (Usaha Bersama Village Unit Cooperatives) and the cooperatives’ economic benefit contribution to its members’ household income, the household income of the cooperatives’ members, and to develop an alternative strategy of developing KUD Usaha Bersama further. This research was taken place in KUD Usaha Bersama in Trimodadi Village of Abung Selatan Sub District of Lampung Utara Regency selected purposively. This research employed case study method. Data of this research was collected in March 2016. The data related to cooperatives was obtained from cooperatives’ administrators, while that related to operation performance was obtained from 72 cooperatives’ members as the respondents selected by simple random sampling technique. The results showed that the economic benefit the members received from cooperatives were still relatively low, in which the contribution of such the economic benefit on the members’ household income was small in percentage. The household income of KUD Usaha Bersama members belonged to low category based on Indonesian National Revenue Standar. the strategy that could be taken for developing KUD Usaha Bersama was growth strategy including optimizing the capital circulation by means of utilizing the community feeling helped with the presence of cooperatives, using many business units corresponding to the community’s need in order to help the community by the presence of cooperatives, and optimizing the capital circulation by utilizing more modern technology. Key words: development strategy, KUD, service performanc