Add to ORKGYouTube started primarily as a means of entertainment. However, in recent years it has become a platform for both information-seeking and information-giving behaviors. Using the consumption, participation, and production framework for user generated media, YouTube is examined as a platform to influence an individual’s savoring and remembered enjoyment of a consumption experience. This study proposes a model for utilizing YouTube as a means of increasing savoring for an upcoming consumption experience through elaborative processing, minimizing distractions, and encouraging remembered enjoyment
The consumption of online content can occur through observational learning (OL) whereby consumers fo...
The purpose of this paper is to explore the influence of YouTube Vlogs on consumers' purchase intent...
YouTube is the world’s most visited video-sharing website with more than one billion hits per month,...
This study applies the uses and gratifications theory (UGT) to discover how people are motivated to ...
Background: YouTube, the online video creation and sharing site, supports both video content viewing...
Background YouTube, the online video creation and sharing site, supports both video content viewing...
Internet sites such as YouTube represent important changes in the way in which video content can be ...
Globalization and Internet development are the reasons why the market has exploded and consumers now...
AbstractYouTube has leveraged their native sharing properties and making all content digitally avail...
Social media sites, such as YouTube, have provided a platform for many individuals to have online co...
YouTube has leveraged their native sharing properties and making all content digitally available to ...
This article describes YouTube as an immersive medium on a level not as much of interface operation ...
Uses and gratifi cation theory stated that audiences have media-related needs and they will use media...
YouTube is one of the new social media platforms that has received minimal research related to consu...
YouTube, largely recognized as the world's greatest video-sharing network, has seen significant tran...
The consumption of online content can occur through observational learning (OL) whereby consumers fo...
The purpose of this paper is to explore the influence of YouTube Vlogs on consumers' purchase intent...
YouTube is the world’s most visited video-sharing website with more than one billion hits per month,...
This study applies the uses and gratifications theory (UGT) to discover how people are motivated to ...
Background: YouTube, the online video creation and sharing site, supports both video content viewing...
Background YouTube, the online video creation and sharing site, supports both video content viewing...
Internet sites such as YouTube represent important changes in the way in which video content can be ...
Globalization and Internet development are the reasons why the market has exploded and consumers now...
AbstractYouTube has leveraged their native sharing properties and making all content digitally avail...
Social media sites, such as YouTube, have provided a platform for many individuals to have online co...
YouTube has leveraged their native sharing properties and making all content digitally available to ...
This article describes YouTube as an immersive medium on a level not as much of interface operation ...
Uses and gratifi cation theory stated that audiences have media-related needs and they will use media...
YouTube is one of the new social media platforms that has received minimal research related to consu...
YouTube, largely recognized as the world's greatest video-sharing network, has seen significant tran...
The consumption of online content can occur through observational learning (OL) whereby consumers fo...
The purpose of this paper is to explore the influence of YouTube Vlogs on consumers' purchase intent...
YouTube is the world’s most visited video-sharing website with more than one billion hits per month,...