Add to ORKGThe topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shape...
equity and brand equity are two of the most important topics to academic researchers and practition-...
Although there is a large body of research on brand equity, little in terms of a literature review ...
Brand equity is very important to marketers of' consumer goods and service. Brand equity facilitates...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
Brand equity is perhaps the most important marketing concept in both academia and practice. The term...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
The concept of brand equity has gained in popularity since the 1980s, and since then, the field has ...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Motivation: Various brand equity measures have been proposed in extant literature. Few researches ha...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
Since the term “brand equity” emerged in the 1980s, there has been a growing interest in the subject...
ii During the past 15 years, brand equity has been a priority topic for both practitioners and acade...
Consumers’ perception of a brand is an important element of the brand management function. An unders...
Both the customer and organization are using advantages of brand .When these consumers use a brand a...
equity and brand equity are two of the most important topics to academic researchers and practition-...
Although there is a large body of research on brand equity, little in terms of a literature review ...
Brand equity is very important to marketers of' consumer goods and service. Brand equity facilitates...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
Brand equity is perhaps the most important marketing concept in both academia and practice. The term...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
The concept of brand equity has gained in popularity since the 1980s, and since then, the field has ...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Motivation: Various brand equity measures have been proposed in extant literature. Few researches ha...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
Since the term “brand equity” emerged in the 1980s, there has been a growing interest in the subject...
ii During the past 15 years, brand equity has been a priority topic for both practitioners and acade...
Consumers’ perception of a brand is an important element of the brand management function. An unders...
Both the customer and organization are using advantages of brand .When these consumers use a brand a...
equity and brand equity are two of the most important topics to academic researchers and practition-...
Although there is a large body of research on brand equity, little in terms of a literature review ...
Brand equity is very important to marketers of' consumer goods and service. Brand equity facilitates...