Argumentative Agents for Service-Oriented Computing

In this paper, we claim that the online selling can be improved if the experience of the customer is closer to the one in a retailing store. For this purpose, we aim at providing a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue, uses marketing strategies and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, our virtual seller is adaptive since she is able to adjust her behaviour according to the buyer profile