Traditional views on voting behaviour assume that decisions are based on party political issues and the state of the economy. Researchers are recognizing the role of the image of parties and politicians as being important but little research has been undertaken on what constitutes image in a political context and the extent to which this may influence voting behaviour. This research aims to increase our understanding of the role of image by testing the following hypotheses drawn from the marketing/reputation and political science literatures.EThOS - Electronic Theses Online ServiceGBUnited Kingdo
The UK Electoral Commission has recommended pilot testing of ballot papers printed with photographs ...
The diploma thesis is focused on the role of appearance in electoral decision making in the presence...
The low level of political participation of the community and the tendency of changes in voting ...
In the theory of political marketing the concept of the image appears crucial when explaining electo...
The number of respondents being sampled as many as 220 respondents. The description of the responden...
In the theory of political marketing the concept of the image appears crucial when explaining electo...
This study sought to determine to what extent social media influences political party perception (PP...
Durant les deux dernières décennies, de nombreuses recherches insistent sur l'importance du rôle jou...
Political communication scholars, journalists, and political actors alike, argue that the political ...
This paper investigates the relationship between image management and public acceptance of political...
Abstract Recently in Indonesia public trust toward political parties has been decreasing. Most voter...
The UK Electoral Commission has recommended pilot testing of ballot papers printed with photographs ...
In the recent past, there has been an increasing interest in the topic of personal values and their ...
The study examines the role of social media marketing (SMM) activities and the influence of perceive...
This dissertation studies how the media portray party leaders in terms of their character traits, an...
The UK Electoral Commission has recommended pilot testing of ballot papers printed with photographs ...
The diploma thesis is focused on the role of appearance in electoral decision making in the presence...
The low level of political participation of the community and the tendency of changes in voting ...
In the theory of political marketing the concept of the image appears crucial when explaining electo...
The number of respondents being sampled as many as 220 respondents. The description of the responden...
In the theory of political marketing the concept of the image appears crucial when explaining electo...
This study sought to determine to what extent social media influences political party perception (PP...
Durant les deux dernières décennies, de nombreuses recherches insistent sur l'importance du rôle jou...
Political communication scholars, journalists, and political actors alike, argue that the political ...
This paper investigates the relationship between image management and public acceptance of political...
Abstract Recently in Indonesia public trust toward political parties has been decreasing. Most voter...
The UK Electoral Commission has recommended pilot testing of ballot papers printed with photographs ...
In the recent past, there has been an increasing interest in the topic of personal values and their ...
The study examines the role of social media marketing (SMM) activities and the influence of perceive...
This dissertation studies how the media portray party leaders in terms of their character traits, an...
The UK Electoral Commission has recommended pilot testing of ballot papers printed with photographs ...
The diploma thesis is focused on the role of appearance in electoral decision making in the presence...
The low level of political participation of the community and the tendency of changes in voting ...