Add to ORKGThis thesis examines the geographies, temporalities and audiences of place marketing through a study of Trieste's (Italy) bid for the 2008 World Expo. In exploring the production and circulation of place-marketing images in various contexts, I discuss how different geographies and temporalities shape the implementation and outcomes of an image-enhancing initiative, and affect the specific the way in which a place markets itself to different audiences.EThOS - Electronic Theses Online ServiceGBUnited Kingdo
There is significant potential to further capitalize on the use of graphic images to elicit memory, ...
Purpose – The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultu...
The new challenges presented by a place have launched a marketing research initiative that integrate...
Purpose – The purpose of this paper is to investigate the extent that marketers are using place-base...
The interest of this paper concerns the relation between territorial branding strategies and the cre...
This paper discusses how people encounter marketed images of places in order to explore whether plac...
<p>Recently, places have become like businesses. Forces such as globalization and the new 21st centu...
PurposeThis paper serves two purposes. First, to identify the stages of the historical development o...
Purpose This paper serves two purposes. First, to identify the stages of the historical development ...
Scientific analysis of place branding is observable at the end of twentieth century, as it began to ...
none1noPurpose – The purpose of this paper is to draw upon Johnson’s “Circle of Culture” to develop ...
Over the last three decades, within the context of globalisation and intensified inter-urban competi...
Purpose: The purpose of this paper is to examine developments in the use of events by places from a ...
In the last two decades, the multiplicity of perspectives adopted in the analysis of place marketing...
This dissertation investigates the place marketing aspect of the London 2012 Olympic Games and the c...
There is significant potential to further capitalize on the use of graphic images to elicit memory, ...
Purpose – The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultu...
The new challenges presented by a place have launched a marketing research initiative that integrate...
Purpose – The purpose of this paper is to investigate the extent that marketers are using place-base...
The interest of this paper concerns the relation between territorial branding strategies and the cre...
This paper discusses how people encounter marketed images of places in order to explore whether plac...
<p>Recently, places have become like businesses. Forces such as globalization and the new 21st centu...
PurposeThis paper serves two purposes. First, to identify the stages of the historical development o...
Purpose This paper serves two purposes. First, to identify the stages of the historical development ...
Scientific analysis of place branding is observable at the end of twentieth century, as it began to ...
none1noPurpose – The purpose of this paper is to draw upon Johnson’s “Circle of Culture” to develop ...
Over the last three decades, within the context of globalisation and intensified inter-urban competi...
Purpose: The purpose of this paper is to examine developments in the use of events by places from a ...
In the last two decades, the multiplicity of perspectives adopted in the analysis of place marketing...
This dissertation investigates the place marketing aspect of the London 2012 Olympic Games and the c...
There is significant potential to further capitalize on the use of graphic images to elicit memory, ...
Purpose – The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultu...
The new challenges presented by a place have launched a marketing research initiative that integrate...