Add to ORKGResearch has shown that country of origin (COO) effects do have a measurable influence on consumer preference formation and on purchase decisions. They serve as a cue in evaluating product performance and specific product or service attributes, based on perceptions of country stereotypes and/or on past experiences with products and services from a particular country (Bilkey & Ness, 1982). However, the nature and direction of these effects varies significantly in the marketplace.EThOS - Electronic Theses Online ServiceGBUnited Kingdo
International audienceThe country-of-origin (COO) of products has been shown to affect consumer choi...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...
Country of origin (COO) effects with respect to price, quality, brand effect, and social status to d...
Country of origin (COO) effects with respect to price, quality, brand effect, and social status to d...
This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase ...
[[abstract]]Previous studies have proved the existence of the country-of-origin (COO) effects and th...
The purpose of this study is to explain, explore and to analyse the possible impact of the different...
COO is a construct that refers to the country which a consumer associates a certain product or brand...
COO is a construct that refers to the country which a consumer associates a certain product or brand...
The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine ...
International audienceThe effects of the country-of-origin (COO) upon consumer perceptions and purch...
International audienceThe effects of the country-of-origin (COO) upon consumer perceptions and purch...
International audienceThe country-of-origin (COO) of products has been shown to affect consumer choi...
Customer purchasing is considered a very complex process because it is influenced by many intrinsic ...
International audienceThe country-of-origin (COO) of products has been shown to affect consumer choi...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...
Country of origin (COO) effects with respect to price, quality, brand effect, and social status to d...
Country of origin (COO) effects with respect to price, quality, brand effect, and social status to d...
This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase ...
[[abstract]]Previous studies have proved the existence of the country-of-origin (COO) effects and th...
The purpose of this study is to explain, explore and to analyse the possible impact of the different...
COO is a construct that refers to the country which a consumer associates a certain product or brand...
COO is a construct that refers to the country which a consumer associates a certain product or brand...
The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine ...
International audienceThe effects of the country-of-origin (COO) upon consumer perceptions and purch...
International audienceThe effects of the country-of-origin (COO) upon consumer perceptions and purch...
International audienceThe country-of-origin (COO) of products has been shown to affect consumer choi...
Customer purchasing is considered a very complex process because it is influenced by many intrinsic ...
International audienceThe country-of-origin (COO) of products has been shown to affect consumer choi...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. bran...