Add to ORKGThis thesis examines the political marketing of the Conservative Party in three opposition periods: 1966 to 1970, under Edward Heath, 1975 to 1979 with Thatcher as leader, and 1997 to 2001 under William Hague. The temporal comparisons made in this research contrasts with the accounts that discuss marketing issues in the context of one particular government, opposition period, or election campaign. The thesis uses two marketing frameworks from Negrine and Lilleker and Brassington and Pettitt to test the hypothesis that the Conservatives were competent practitioners of proactive and innovative political marketing. The research questions consider the key issues that frustrated the Conservatives’ marketing development, whether the Conservatives...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
The subject of this thesis is The Conservative Party and its use of political marketing. The text an...
Political marketing has attracted increasing attention from political commentators in recent years, ...
The rise and growing importance of political marketing is self-evident in many of the major western ...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
The subject of this thesis is The Conservative Party and its use of political marketing. The text an...
Political marketing has attracted increasing attention from political commentators in recent years, ...
The rise and growing importance of political marketing is self-evident in many of the major western ...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...