Labour’s election victory in 1997 was heralded as a new era, the dawn of a Third Way, a novel attempt to chart a unique political course overcoming the perceived limitations of both New Right and Old Labour. In this thesis, I explore that era of New Labour generally and, in particular, the impact of the Third Way on working lives. Key to my analysis is New Labour’s attempt to synthesise oppositional interests, in particular those of capital and labour. This involves a crucial rhetoric of flexibility, competitiveness and partnership. My research explores the rhetoric of New Labour in relation to the reality of this new force in power. It does this by: drawing out key features in the development of New Labour, especially its relation to Old L...