The field of computational complexity theory--which chiefly aims to quantify the difficulty encountered when performing calculations--is, in the case of conventional computers, correctly practised and well understood (some important and fundamental open questions notwithstanding); however, such understanding is, we argue, lacking when unconventional paradigms are considered. As an illustration, we present here an analogue computer that performs the task of natural-number factorization using only polynomial time and space; the system's true, exponential complexity, which arises from requirements concerning precision, is overlooked by a traditional, `time-and-space' approach to complexity theory. Hence, we formulate the thesis that unconventi...