Delusions have been defined as false beliefs different from those that almost everyone believes. However, studies suggest that beliefs (including delusions) comprise a continuum where content does not distinguish psychosis. Despite the explicit characterisation of delusions as (false) beliefs, most research has focused on delusions while neglecting non-clinical beliefs. To address this, the first formal study of key features of belief was conducted. A large public survey (n=1000) confirmed that most regarded beliefs as relatively stable personal convictions, capable of influencing thoughts and/or behaviour. These participants then completed the Cardiff Beliefs Questionnaire (CBQ), a newly developed measure designed to investigate the preval...