Opening Up for Managing Business and Societal Challenges: Takeaways from WOIC 2019 industry sessions

Firms submitted corporate challenges relating to digital business models across several industries, and acommunity of academic experts and open innovation practitioners solve it. Challenge #1: SAP (Conducting “Horizon 3” transformational experiments through learning fast/fail fast approaches) Challenge #2: SALESFORCE (Expanding through the creation of ecosystems in new unchartered markets) Challenge #3: ERICSSON (Creating new business opportunities leveraging emerging 5G technologies) Challenge #4: PNO (Overcoming bottlenecks that block the successful use of open innovation within organizations)The following report details description of the discussions conducted during each industry session and the specific solutions emerged from the audience brainstorming and already briefly presented to the companies at the end of each session. Moreover, we provide a short presentation of more general recommendations that result from a cross-analysis of all the companies presenting their challenges at WOIC 2019, but go beyond them and can be considered by industry at large, and concern:a. Innovation Platform and Ecosystemb. Data and Other Infrastructuresc. Understanding the Problems and Contextsd. Company Ambassador