Sport mega-events are often supported for their supposed ability to achieve positive social outcomes for the host country residents. However, empirical evidence regarding the effect of sport mega-events on subjective well-being is ambiguous, and therefore there remain questions regarding the effectiveness of sport mega-events in producing positive subjective well-being outcomes, to what extent, and how these outcomes may occur. The purpose of this chapter is to outline an example of how subjective well-being and social experiences have been addressed in relation to a sport mega-event, and to offer considerations for future research in this area. The study presented here was conducted via questionnaire during (n=402), and after (n=401) the R...