International audienceColeman-de Luccia processes for AdS to AdS decays in Einstein-scalar theories are studied. Such tunnelling processes are interpreted as vev-driven holographic RG flows of a quantum field theory on de Sitter space-time. These flows do not exist for generic scalar potentials, which is the holographic formulation of the fact that gravity can act to stabilise false AdS vacua. The existence of Coleman-de Luccia tunnelling solutions in a potential with a false AdS vacuum is found to be tied to the existence of exotic RG flows in the same potential. Such flows are solutions where the flow skips possible fixed points or reverses direction in the coupling. This connection is employed to construct explicit potentials that admit ...