Ubi sunt macella? The contribution of non-invasive archaeological survey to the identification and study of Roman food markets

While the remains of the well‐preserved and excavated towns of Pompeii, Ostia and Herculaneum provide us with a fascinating impression of their once bustling economic life, the study of urban economic space requires a more extensive geographical and methodological framework. This paper investigates whether the systematic use of non‐invasive techniques at other, often neglected, urban sites can deliver a meaningful contribution to the study of Roman urbanism, especially by revealing previously unknown foci of commercial activity in the Roman city. To illustrate the effectiveness of certain non‐destructive strategies, including geophysical prospection and aerial survey, we focus on a specific type of market building that was quite common in the Roman world, the macellum. The case studies presented here demonstrate how non‐invasive archaeological investigation, often in combination with other topographic operations, can facilitate the identification of macella and enhance studies of economic architecture and space in Roman towns in Italy and the provinces