Achieving social IT alignment through the orchestration of IT assets: an interpretive case study

Adopting a qualitative approach, this exploratory case study analyzes the path to social IT alignment (SITA) of a small and medium-sized enterprise (SME) that operates in the industrial services sector and is engaged in an organizational IT-enabled transformation. Based on three mechanisms, namely allocating, structuring, and coordinating IT resources, the findings of this study illuminate how a small, yet collaborative organization may achieve SITA through IT asset orchestration mechanisms that are better understood and managed. © 2020, © 2020 Taylor & Francis