Cibermedios nativos españoles: explorando modelos de rentabilidad

Online media are undergoing a process of change in both production and distribution systems, in the role of audiences, in journalistic practices and in business models. In the case of online media which exclusively operate in the web, with no print of broadcast matrix, economic viability is even more complicated. This paper analyses the business models of three native online media in Spain: Bottup, Periodismohumano and Somos Malasaña. The conclusions outline their strengths and weaknesses, as well as the difficulties for the success of these online initiatives