TERMINOLOGICAL ALLUSIVENESS AS A DISTINCTIVE FEATURE OF MODERN MEDIA DISCOURSE

Today, the media is firmly entrenched in human society. The media discourse is a powerful tool of influencing the human mind. Being dynamic in nature, the language of the media responds most quickly to all the changes in public consciousness. It is in the language of the media that it is easy to notice the new trends in approaches to language learning. A special place is occupied by the terminological allusiveness that plays an important role in the study of language of the XXI century. This article is devoted to the investigation of such linguistic phenomenon as terminological allusiveness specifically in the media discourse. The authors begin with the general overview of the main features, functions and categories of the media discourse. In addition, they describe key peculiarities of the allusion and term phenomena. At the same time, special attention is paid to the unconventional combination of the allusive units with terms of the exact and natural sciences as an exclusive stylistic device of the media discourse. The research paper also presents the various approaches to classification of such linguistic phenomenon, which are supported by the multiple examples. The research encourages the idea of further investigation of terminological allusiveness. The results of this study can assist any linguist in adequate discourse analysis. Keywords: “media discourse”; “terminological allusiveness”; “allusion phenomenon”; “exact and natural sciences terminology”; “linguistic studies”