ОЗНАКИ ТА ФАКТОРИ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОМИСЛОВОСТІ В УМОВАХ КРИЗИ ТА ПОСТКРИЗОВОМУ ПЕРІОДІ

The work substantiates the signs and identifies the factors of the competitiveness of industry in a crisis and post-crisis period. The author notes that today the main obstacles to ensuring the competitiveness of Ukrainian industry are the tightness of the domestic market, the fiscal orientation of the tax policy, the lack of incentives for innovation, the lack of investment attraction in the industrial sector, underground economy, the spread of corruption, the imperfection of state industrial policy within the framework of security and protection of the competitive advantages of the industrial complex of Ukraine. It has been stressed that the management of industrial enterprises should take into account the influence of external and internal factors on their activity and respond in a timely manner to the challenges of a market environment in which a fierce competition between producers of goods and services takes place. It necessitates a thorough analysis of the relevant factors affecting these processes and the development of a set of measures that will enable the survival of industrial enterprises in a crisis and post-crisis period. It has been noted that one of the main problems of low competitiveness of industrial products in Ukraine is the financial crisis, high level of taxes, imperfection of the tax system, high level of corruption and other factors that hinder the development of the economy as a whole. According to the Global Competitiveness Index in 2015-2016, Ukraine took the 79th place. In determining the factors of the competitiveness of industry in a crisis and post-crisis period, it has been noted that the integral part of the process of increasing the competitiveness of Ukrainian industry is the determining the priority directions and ways of efficient use of all available resources. According to the author, in the conditions of uncertainty and instability, management of industrial enterprises should concentrate on flexible factors of significant influence, which are the most effective in the context of resource use and increase of the general level of competitiveness. It has been concluded that for all sectors of the national economy, in particular industry, the issue of developing a strategy for increasing the competitiveness of the economy for the period up to 2025 is extremely importantУ роботі обґрунтовані ознаки та визначені фактори конкурентоспроможності промисловості в умовах кризи та посткризовому періоді. Зазначено, що в Україні однією з головних проблем низької конкурентоспроможності промислової продукції є фінансова криза, високий рівень податків, недосконалість податкової системи, високий рівень корупції та інші фактори, які гальмують розвиток економіки країни в цілому. Зроблено висновок, що для всіх галузей національного господарства, зокрема промисловості, вкрай важливим постає питання розробки стратегії підвищення конкурентоспроможності економіки на період до 2025 року