Abstract. In today’s highly competitive markets, corporate executives are looking for new ways to makepeople aware of their products and improve their brands. Therefore, they use different marketing methods to attract more customers. One of the most effective methods that are based on interpersonal communication is electronic word of mouth (eWOM) marketing. In recent years, with the increase in internet users in Iran, a good opportunity has been created for companies to use this innovative method along with traditional marketing methods. The present study is an applied and a descriptive-survey type research. The statistical population includes customers of Zanbil website. For sampling we use convenience sampling, and collected 384 filled qu...
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the current era of globalization, the development of science and technology indirectly has a majo...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
Customer purchase intention in online shopping stores can be influenced by electronic word of mouth ...
During Covid-19, consumers are more likely to shop online to avoid physical contact. Consumers are e...
This study discusses the relationship between Electronic Word of Mouth (EWOM) and consumer purchase ...
Electronic word of mouth (eWOM) is an emerging marketing experience for con...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
Abstract: Social networking sites are the hub for social interaction about the brands and product pe...
In line with the development of increasingly sophisticated technology, buying and selling transacti...
The main objective of this research is to investigate the effects of positive electronic word-of-mou...
NoThis SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communica...
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the current era of globalization, the development of science and technology indirectly has a majo...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
Customer purchase intention in online shopping stores can be influenced by electronic word of mouth ...
During Covid-19, consumers are more likely to shop online to avoid physical contact. Consumers are e...
This study discusses the relationship between Electronic Word of Mouth (EWOM) and consumer purchase ...
Electronic word of mouth (eWOM) is an emerging marketing experience for con...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
Abstract: Social networking sites are the hub for social interaction about the brands and product pe...
In line with the development of increasingly sophisticated technology, buying and selling transacti...
The main objective of this research is to investigate the effects of positive electronic word-of-mou...
NoThis SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communica...
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eW...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the current era of globalization, the development of science and technology indirectly has a majo...
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