LINGUISTICS OF INDIRECT INFLUENCE AS A LANGUAGE GAME IN SOCIO-POLITICAL DISCOURSE

Abstract. The article considers the methods of so-called "silence-speech" – specific speech, tactics andstrategies of which are oriented, on the one hand, to the author’s non-identification of some aspects and events of socio-political life; on the other hand, to the use of intentional ambiguity, which violates the rule of accuracy and obviousness of a speech, and at the same time makes it understandable, accessible to the target audience's perception of the speaker. As a rule, such a two-tiered textual corset of the text is formed with the help of appropriate intonation (in oral speech) and a special set of lexical means (in oral and written speech), less often this function is performed by morphological and syntactic language means. The authors of the article suggest several methods of "diagnostics" hidden semantics in the text, as well as ways to verify these "secret" meanings, using the achievements of modern linguistics, communicativistics, psycholinguistics and approaching the classical complex text analysis. Fragments of modern publicistic oral and written speech texts have become the material of this study.Keywords: mass communication, linguistics of influence, communicative efficiency, intention, perlocutiveeffect, implicit semantics, discourse analysis