ОСНОВНІ ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ПІДХОДИ В ДОСЛІДЖЕННІ РЕГІОНАЛЬНОЇ ІДЕНТИЧНОСТІ (ПОЛІТОЛОГІЧНИЙ АНАЛІЗ)

The need is to study the phenomenon of regional identity is updated in an environment where one consequence of the transformation of society is regionalization space, accompanied by a sharp increase in regional identity. Relevance of the research regional identity within political science demanded by modern political process and finding mechanisms to coordinate interests in multicultural communities. Purpose of the article – the definition of regional identity through the prism of the main theoretical and methodological and conceptual approaches in political science. Analysis of regional identity through the prism of political science is because it is the realm of practical politics. Identity is a powerful potential for rallying people in stable groups, united by the common system of values, a similar reaction to the social processes and will only to social action was set political science. Since identity is potentially the basis for the mobilization of social forces, numerous studies in the field of identity largely consider it a problem mastering the methods of influence on social groups. For example, American political scientists, with their usual tradition of pragmatism, clearly understand the practical value of regional identity. Quite often they appeal to it in order to recruit voters or supporters of their political activities, and for this, you must have sufficient knowledge of this identity. These features of perception of the needs of people based on regional identity and accounted for in domestic practice. For example, the use of political technologists in election campaigns. Thus, from the standpoint of practical policy implementation potential of regional identity is quite significant. Analytical capabilities of basic scientific approaches, the object of which is the regional identity, show that it can be viewed as a system of social and cultural characteristics of the community as consciousness of the individual and the group as a collection of the most significant political orientations. The relationship of these definitions is intended to expand and separate both "categorical boundaries" and substantial occupancy of political science category.В статье исследован феномен региональной политической идентичности с позиции политологического анализа. Определены основные теоретико-методологические и концептуальные подходы к исследованию реги- ональной идентичности. Определены основные проблемы в исследовании региональной идентичности как ка- тегории политической науки.У статті досліджено феномен регіональної ідентичності з позиції політологічного аналізу. Визначено основні теоретико-методологічні і концептуальні підходи щодо дослідження регіональної ідентичності. Окреслено основні проблеми в дослідженні регіональної ідентичності як категорії політичної наук