Analysis of the growth opportunities of a small company Brux – grad ltd.

U Republici Hrvatskoj postoji velik broj malih i srednjih poduzeća koja konkuriraju na trţištu. U ovom završnom radu govori se o malom obiteljskom poduzeću iz Zagreba, Brux - grad d.o.o. Poduzeće je registrirano kao poduzeće za izgradnju stambenih i nestambenih objekata. Osim toga, Brux - grad d.o.o. bavi se i kompletnim ureĊenjem lokala, izradom fasade, ţbuke, glazure, montaţom i demontaţom skele, isušivanjem objekata te iznajmljivanjem stabilne betonske pumpe. Poduzeće je osnovano 2015. godine i već biljeţi konstantan rast i razvoj. Da bi se analizirala mogućnost rasta poduzeća u ovom završnom radu, korišten je model „Okvir rasta“ Allana Gibba koji se sastoji od: analize kvalitete sadašnje izvedbe poduzeća (MOF analiza) te procjene potencijala rasta poduzeća (RECoIL analiza). Rezultati analiza sumirani su u SWOT analizu. ProvoĊenjem svih navedenih analiza, pokazalo se da poduzeće ima sve predispozicije za rast poslovanja i širenje na druga trţišta u Republici Hrvatskoj, konkretno na grad Zadar.In the Republic of Croatia there is a large number of small and medium enterprises that compete in the market. This final paper deals with a small family business from Zagreb, Brux - grad Ltd. The company is registered as a construction company for residential and non-residential buildings. In addition, Brux - grad Ltd. also deals with the complete arrangement of the premises, the production of the facade, plaster, glaze, installation and dismantling of scaffolding, drying out buildings and renting a stable concrete pump. The company was founded in 2015 and is already recording constant growth and development. In order to analyze the possibility of enterprise growth in this final paper, the model "Growth Framework" by Allan Gibb was used, which consists: analysis of the quality of the current performance of the enterprise (MOF analysis) and assessment of growth potential of the enterprise (RECoIL analysis). The results of the analyses were summarized in the SWOT analysis. By conducting these analyses, it was shown that the company has all the predispositions for business growth and expansion into other markets in the Republic of Croatia, specifically in the city of Zadar