Growth potential and development analysis on an example of a construction material sales company

Predmet istraživanja ovog završnog rada je poduzeće Nevistić commerce d.o.o. sa sjedištem u Tomislavgradu čija je djelatnost maloprodaja i veleprodaja građevinskog materijala. Autor rada je prilikom izrade rada koristio stručnu literaturu te izvršio niz vlastitih istraživanja i analiza kako bi mogao dati jasan prikaz trenutačnog stanja poduzeća te budućih prilika poduzeća. U radu se analizira način poslovanja poduzeća te se istražuju strategije rasta i razvoja koje će najviše odgovarati spomenutom poduzeću .U radu je prikazan profil poduzetnika i proces osnivanja poduzeća. Nadalje, napravljena je procjena sadašnjeg stanja poduzeća pomoću MOF analize koja sagledava tržišnu, operativnu i financijsku izvedbu. Analiziran je potencijal rasta poduzeća koji uključuje RECoIL, SWOT i PEST analize te je na kraju donesen zaključak o kvaliteti potencijala rasta poduzeća. Rad također analizira sadašnju strategiju rasta poduzeća i procjenu strategije koja bi možda više odgovarala poduzeću, u skladu s napravljenim analizama. Glavna strategija rasta koja je odabrana na osnovu analiza jeste razvoj tržišta, odnosno plasiranje postojećeg proizvoda na novo tržište.The subject of this research in this final paper is the company Nevistić Commerce d.o.o. with its headquarters in Tomislavgrad, whose activity is retail and wholesale of construction materials.The author of the paper used professional literature and performed a series of research and analysis in order to give a clear overview of the current state of the company and future opportunities of the company. The paper analyzes the way the company operates and explores the growth and development strategies that will suit the best for the company. The entrepreneur and the process of founding a company are presented in this paper. Furthermore, an assessment of the current state of the company was made using the MOF analysis which looks at market, operational and financial performances. An analysis was made for the potential growth of the company, which includes RECoIL, SWOT and PEST analyzes, and finally a conclusion was made on the quality of the growth potential of the company.The paper also analyzes the current company's growth strategy and an assessment was madefor the strategy that might be most appropriate for the company. The main growth strategy selected on the basis of the analysis is market development, notably placing an existing product on a new market