Your Ideas - The Airport of Tomorrow : Conducting a Pilot Study at Arlanda Living Lab

The demand for innovation requires companies to create new solutions to be able tobe innovative, and the entrance of web 2.0 related technologies and solutions allowfor a higher degree of interaction between organisations and their customers. Thismaster thesis conducts a pilot study using a Living Lab concept in an airportenvironment at Stockholm-Arlanda Airport, where software called ArlandaIdeaTorrent has been used to let users interact. The software has allowed for ideas tobe submitted which could generate revenues for the involved partners, but theexpected ideas of scale have not been possible to achieve. The individual report has examined different incentives for participating in openinnovation projects. A questionnaire has been used to show if incentives at an airportis different from traditional online incentives. The questionnaire shows that at theairport, participants want to improve their travel situation. To get a continuing flow of participants it is important to show that the participants ideas are being implementedat Stockholm-Arlanda Airport