Tourist destination management in the function of development of the tourist offer of the Dalmatian hinterland on the example of Ravni kotari

Rad se odnosi na upravljanje turističkom destinacijom i analizu trenutačne pozicije turističke ponude turizma u Ravnim kotarima, gdje se utvrđuju mogući turistički proizvodi i prepreke za njihov dugoročni razvoj. Istraživanje je pokazalo da turizam u Ravnim kotarima još nije na razini nekih drugih područja u Hrvatskoj te je još u inicijalnoj fazi razvoja. Posebno je to istaknuto u usporedbi s mjestima na obali koja imaju dugačku tradiciju turističkog razvoja. Pokazalo se da su osnovne prilike za razvoj turizma u Ravnim kotarima kulturno-povijesna baština, još uvijek dobro očuvana bioraznolikost te ekološka poljoprivredna proizvodnja koja, uz tradicionalnu gastronomiju, može dodatno pridonijeti ukupnoj turističkoj ponudi. Istraživanje turističkih dionika ukazalo je na potrebu održivog razvoja turizma i jačeg povezivanja s obalnim destinacijama. Također se ukazalo na potrebu snažnijeg povezivanja destinacija unutar Ravnih kotara, čemu će pridonijeti novoosnovana područna turistička zajednica.This paper is about managing the tourist destination and the analysis of the momentary tourist offer concerning the area of Ravni kotari where the possible tourist products are being determined as also the possible obstacles that could appear considering their long-term development. The research has shown how tourism in Ravni kotari is not development to such level like in other parts of Croatia, but it is still in the phase of an initial development. The stage of development has been emphasized especially in comparation with the coastal parts of the country which already have been recognized as places of high development in tourism. IT become visible that basic grounds for tourism development could be found in historical and cultural heritage, its biodiversity environment and the organic production joined with the traditional gastronomy offer, could contribute that tourist offer of Ravni kotari could rise to a higher level. The research conduct by different stakeholders has shown that sustainable development of tourism is necessary, and this area should be linked more and stronger with the coastal area. Besides this fact, necessity for stronger linkage between different location in Ravni kotari has also been shown to which a newly established tourist board should contribute. Key words: Ravni kotari, sustainable development, obstacles and limits, main tourist advantages