E-commerce trends: voice commerce through artificial intelligence powered devices : Graduate paper

Umjetnu inteligenciju u uređajima o kojima će biti riječ u ovome radu predstavljaju virtualni glasovni asistenti koje definiramo kao aplikacijske programe koji razumiju glasovne naredbe govorna jezika te preko njih obavljaju razne zadatke za korisnika. Jedan od tih zadataka koje ova tehnologija može obaviti je i kupovina. U radu su detaljno opisani virtualni glasovni asistenti – kada se i za što koriste, kako funkcioniraju, koji su im benefiti, ali i koje prijetnje predstavljaju za korisnika. Napravljen je i kratki pregled svjetskih trendova ove tehnologije od njenog nastanka prije 8 godina pa sve do sada te trendova kupovine putem iste kao jednog od najnovijeg trenda e-trgovine, ali i e-poslovanja općenito. Također, provedeno je istraživanje u kojem je cilj bio saznati općenite stavove građana Republike Hrvatske prema ovoj tehnologiji te kakve su tendencije korištenja iste u svrhu kupovine glasovnim naredbama kada ta funkcionalnost postane dostupna na našim prostorima. Virtualni glasovni asistenti svojim mogućnostima osvajaju tržišta diljem svijeta, a s obzirom na trendove i projekcije koje se u ovome radu mogu vidjeti, evidentno je da će ih i nastaviti osvajati. S obzirom da je tehnologija vrlo mlada te da od ove točke u vremenu može samo napredovati, za pretpostaviti je da će kroz nekoliko godina biti integriranim dijelom svih tehnološko obrazovanih pojedinaca diljem svijeta.Artificial intelligence in the voice-powered device is called an intelligent virtual assistant, and it is defined as an application program that understands voice commands of spoken languages and performs various tasks for the user through them. One of the activities that this technology can do for its user is shopping or purchasing goods. This paper describes intelligent virtual assistants in detail - how they work, when and for what are they for, what are the benefits of the mentioned technology, but also what threats they pose to the user. The first time this technology occurred was eight years ago, so a brief overview of general trends, as well as, shopping trends that are the integrated part of e-commerce will be covered. Also, a study was conducted in which the goals were to find out the general attitudes of the citizens of the Republic of Croatia towards this technology, as well as, are there any tendencies to use the mentioned technology to buy by voice commands when this functionality becomes available in our area. Virtual voice assistants are conquering markets all around the globe, and given the trends as well as projections that are presented in this paper, it is apparent that they will continue to conquer them. Given that technology is still in its dawn and that from this point in time it can only progress, it is to be assumed that in a few years it will be an integrated part of all technologically educated individuals around the world