Direct sales of agricultural products : Graduate paper

Diplomski rad je podijeljen na nekoliko dijelova. Kao uvod u temu izravne prodaje poljoprivredno-prehrambenih proizvoda navedeni su i objašnjeni koncepti distribucije i marketinga agro-proizvoda. Zatim se čitatelja upoznaje sa vrstama i kanalima direktne prodaje. U drugom dijelu se objašnjava i analizira situacija s kojoj se susreo cijeli svijet, a to je COVID- 19 kriza te kako kontrolirati i održati prodaju i tržište hrane u nepredviđeni i novim situacijama. U trećem dijelu rada objašnjeno je što se sve treba poduzeti i kako poslovati sukladno zakonima i odredbama koje propisuje država. Nakon zakona, navedeni su podaci o tome koliko je upisanih poljoprivrednika na teritoriju Republike Hrvatske, te koja županija ima najviše poljoprivrednika koji izravno prodaju svoje proizvode. Da bi se teorijski podaci bolje shvatili, naveden je primjer OPG-a koji proizvodi i prodaje domaće poljoprivredno-prehrambene proizvode. Na kraju samoga rada se nalazi anketa i njeni rezultati koji za cilj imaju prikazati koliko potrošača poznaje pojam izravne prodaje poljoprivredno-prehrambenih proizvoda te kakvo je njihovo iskustvo prilikom takve prodaje.The thesis is divided into several parts. As an introduction to the topic of direct sales of agricultural products, the concepts of distribution and marketing of agricultural products are listed and explained. The reader is then introduced to the types and channels of direct sales. The second part explains and analyzes the situation that the whole world has encountered, namely the COVID-19 crisis and how to control and maintain food sales and market in unforeseen and new situations. The third part of the paper explains what should be done and how to operate in accordance with the laws and regulations prescribed by the state. After the law, data are given on how many farmers are registered in the territory of the Republic of Croatia, and which county has the most farmers who sell their products directly. In order to better understand the theoretical data, an example of a family farm that produces and sells domestic agricultural products is given. At the end of the paper there is a survey and its results which aim to show how many consumers know the concept of direct sales of agricultural products and what is their experience during such sales