Buyer Behaviour in Consumer market

Krajnji potrošaĉi su osobe koje troše proizvode i koriste usluge koje nabavljaju. Oni koriste proizvode i usluge široke potrošnje za vlastitu upotrebu ili upotrebe svoje obitelji i kućanstva. Poslovanje sa krajnjim potrošaĉima ponekad je vrlo dinamiĉno, a razlog tomu su njihove ĉeste i nagle promjene u ukusu i preferencijama što naposljetku dovodi do potrebe za stalnim i kontinuiranim ispitivanjem njihovih ţelja i ukusa od strane poduzeća i poduzetnika. Ono što je kljuĉno za uspješno poslovanje nije samo istraţivanje preferencija potrošaĉa na temelju kojeg će se proizvod dobiti, već i plasiranje proizvoda na trţište prije i kvalitetnije od konkurenata kako bi se ostvarila prednost. Tema ovog rada je ponašanje potrošaĉa na trţištu krajnje potrošnje, koje predstavlja veliki broj potrošaĉa koji imaju razliĉite potrebe, ukuse i ţelje te koji ĉesto i naglo mogu mijenjati svoje preferencije ovisno o ĉimbenicima koji utjeĉu na njihovo ponašanje na trţištu krajnje potrošnje. Ponašanje potrošaĉa trţišta krajnje potrošnje je dinamiĉno što dodatno utjeĉe na prouĉavanje ponašanja potrošaĉa i definiranje uspješne marketinške strategije poduzeća.Consumers are people who consume products and use the services they procure. They use consumer goods and services for their own use or that of their family and household. Business with end consumers is sometimes very dynamic, which is because of their frequent and sudden changes in taste and preferences, which eventually leads to the need for constant and continuous examination of their desires and tastes by businesses and entrepreneurs. What is key to a successful business is not only exploring consumer preferences on the basis of which the product will be obtained, but also placing the product on the market sooner and better than competitors in order to gain an advantage. The topic of this paper is consumer behavior in the end-use market, which represents a large number of consumers who have different needs, tastes and desires, and who can often and abruptly change their preferences depending on the factors that influence their behavior in the end-use market. The consumer behavior of the end-use market is dynamic, which further influences the study of consumer behavior and defines a successful enterprise marketing strategy