Digital marketing for small entrepreneurs : Graduate paper

Mali poduzetnici važan su aspekt svake ekonomije, lagano je postati mali poduzetnik, ali je važno imati potrebna znanja i vještine kako bi se poduzetnik zadržao na tržištu. Digitalni marketing je jednostavan i jeftin način za promociju malih i novih poduzetnika, iako za njegovo korištenje ne treba ulagati velika novčana sredstva i konzultirati se s velikim marketinškim agencijama i dalje njegova provedba zahtjeva konstantno unapređivanje i kreativnost. Poduzetnik uz digitalni marketing može koristiti i druge oblike promocije te ih kombinirati. Kako bi mobilni marketing ispunio svoj puni potencijal preporučljivo je biti u koraku s konkurencijom što se tiče praćenja trendova te također imati nešto svoje što će to poduzeće razlikovati od drugih. Mobilni marketing također može biti dobro unapređenje poduzetniku ukoliko se ukaže prilika za takvu vrstu promocije te ga je jednostavno uskladiti s već postojećim naporima usmjerenim na digitalni marketing. Razni su načini kako se digitalni marketing može iskoristiti u malim poduzećima, a to mogu biti korištenje društvenih mreža, plaćeni oglasi putem Googla, snimanje i objavljivanje informativnih i zabavnih videozapisa preko Youtube-a, osmišljavanje vlastitih kreativnih načina oglašavanja koji ne moraju nužno biti plaćeni nekoj drugoj strani itd. Digitalni marketing predstavlja izrazito opširan spektar mogućnosti za male poduzetnike, na njima je samo da odaberu ono što njihovim sposobnostima i vrsti poduzeća odgovara te na taj način ostvare uspjeh svoga poduzeća.Small entrepreneurs are an important aspect of each economy, it is easy to become small entrepreneur, but it is required to have knowledge and skills to ensure an entrepreneur stays on the market. Digital marketing is a simple and cheap way of promoting small and new entrepreneurs, although it does not require big financial investments and consulting with big marketing agencies but it does require constant upgrades and creativity. Entrepreneurs with digital marketing can use other forms of promotion and combine them as such. For mobile marketing to fulfill its full potential it is imperative to stay ahead with competition regarding trends and having something unique that will distinguish from other companies. Mobile marketing can also be a good promotion for entrepreneurs if a chance for that kind of promotion occurs since it is simple to coordinate it with current efforts toward mobile marketing. There are various ways digital marketing can be used in small companies and that includes s using social media, paid advertisements though Google, recording and publishing informative and fun videos through YouTube, designing own unique creative ways of advertising which do not necessarily have to be paid to someone, etc. Digital marketing represents a wide spectrum of possibilities for small entrepreneurs, it is upon them to choose which suits their capabilities and their type of company in order to ensure success for their company