International competitiveness of the Croatian automotive industry

U ovom završnom radu analizira se međunarodna konkurentnost hrvatske automobilske industrije na primjeru tvrtke AD Plastik i Rimac Automobili. Nastoji se utvrditi koliko je automobilska industrija u Republici Hrvatskoj konkurentna i predstavlja li perspektivu za hrvatsko gospodarstvo. Analizira se ekonomska isplativost električnih automobila kroz cijenu, dostupnost punionica i inovacije u tom segmentu poslovanja. Obraća se pozornost na održivi razvoj električnih automobila kao i utjecaj automobilske industrije na okoliš.This bachelor's degree paper analyzes the international competitiveness of the Croatian automotive industry on the example of AD Plastik and Rimac Automobili. The aim is to determine how competitive the automotive industry in the Republic of Croatia is and whether it represents a perspective for the Croatian economy. The economic profitability of electric cars is analyzed through price, availability of charging stations and innovations in this business segment. Attention is paid to the sustainable development of electric cars as well as the impact of the automotive industry on the environment