Signs of nonverbal communication in business

U radu se definira neverbalna komunikacija, daje se povijesni pregled proučavanja iste te se klasificira neverbalno ponašanje. Pružaju se temelji razumijevanja znakova neverbalne komunikacije kroz pravila njihova tumačenja, prikaz njihova korištenja u svakodnevici te odnosa s verbalnom komunikacijom. Daje se uvid u najvažnija istraživanja navedene teme, nakon čega se opisuje neverbalna komunikacija u kontekstu genetike, učenja i kulture. Analiziraju se osnovni znakovi neverbalne komunikacije i kulturološke razlike u njihovom razumijevanju. Pozornost se pridaje najčešće korištenim neverbalnim simbolima, tjelesnim pokretima, komuniciranju putem dodira, rukovanja, pokretanja glave i usmjeravanja pogleda. Ističe se značaj upotrebe gesta kroz opis gestikulacije lica i prikaz najčešće upotrebljavanih gesta. U pogledu navedenog, opisuju se i signali koje su svojstveni ženskom spolu. Ponuđen je pregled korištenja neverbalne komunikacije u poslovnom procesu kao i u raznim okruženjima kao što je nastava, politika i sport. Navedeni su čimbenici vremena i osobnog prostora, kao i „halo efekt“ koji utječu na tijek i ishod komunikacije. Na kraju je ponuđen prikaz provedbe i rezultata praktičnog dijela rada kroz korišteni anketni upitnik.The paper defines nonverbal communication, gives a historical overview of the study of the same and classifies nonverbal behavior. The foundations of understanding the signs of nonverbal are provided communication through the rules of their interpretation, presentation of their use in everyday life and relationships with verbal communication. It provides insight into the most important research on this topic, after which nonverbal communication is described in the context of genetics, learning and culture. In this paper are analyzed the basic sings of nonverbal communication and curtural differences amongs them. It pays attention to the most commonly used nonverbal symbols, body movements, communicating through touching, shaking hands, moving the head, and directing the gaze. The importance of using gestures is emphasized through the description of facial gestures and the presentation of the most frequently used ones. Concerning the alleged statements, in this paper are also described the nonverbal signals that are characteristic of the female sex. It's offered an overview of the use of nonverbal communication in the business process as well as in various environments such as teaching, politics and sports. In this paper are represented actors of time and personal space concept, as well as the “halo effect” that affects the flow and outcome of communication. In the end it offers presentation of the implementation and results of the practical part of the work along with the used questionnaire