The Mediatization of EU-China Relations

Previous research has described EU foreign policy as becoming mediatized, referring to a process where the communication of politics is being adjusted to changes in the media landscape. When more information is available to the citizens through a variety of media, political actors have to compete for the citizens' attention. Political actors are then using 'media logic', using tactics such as storytelling, simplifying and emphasising conflicts and differences, at the expense of 'political logic'. Political logic represents the use of traditional political values, institutions and consensus-building. The EU's communications about China can be seen as a disputed case, as a use of media logic could be helpful in uniting the member states in a common strategy towards China, as this has been a challenge for the EU. It could also, however, be avoided by the EU, as it could lead to the EU harming their relationship with China, as well as the economic interests of the member states. The results show that between the years 2016-2020, media logic is increasingly used, as well as becoming more polarising and visualising with time. This could be a result of the EU-China relationship becoming strained by conflicts with China on human rights issues, but also be a part of a communication strategy where the EU attempts to unite the member states, as well as gain legitimacy for its foreign policy.