Add to ORKGOffering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value
The study was initiated by the recent growth of intimate apparel companies operating either solely o...
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with c...
Background - For the retail industry, the increasing adoption of e-commerce solutions have brought o...
Offering enhanced visual images of apparel products on a website, such as alternative views, image e...
The present study explored whether levels of product presentation influenced differences in the 4Es ...
The effects of product presentation on consumer experiences, emotion, and website patronage intentio...
In this study, we propose that telepresence enhances experiential value through facilitation of imag...
The purpose of this study was to examine the influences of image interactivity technology on consume...
Graduation date: 2010The purpose of the study was to investigate practical guidelines based on empir...
Experiences have been counted for long lasting memories which every human being recollects easily. T...
The present study investigated the influence of shopping involvement and perceived control created b...
Individuals who desire a high level of stimulation from the environment may value not only the uniqu...
The purpose of this study was to examine apparel merchandising issues associated with mass customiza...
To prepare students for positions in apparel and hospitality industries, students are required to un...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
The study was initiated by the recent growth of intimate apparel companies operating either solely o...
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with c...
Background - For the retail industry, the increasing adoption of e-commerce solutions have brought o...
Offering enhanced visual images of apparel products on a website, such as alternative views, image e...
The present study explored whether levels of product presentation influenced differences in the 4Es ...
The effects of product presentation on consumer experiences, emotion, and website patronage intentio...
In this study, we propose that telepresence enhances experiential value through facilitation of imag...
The purpose of this study was to examine the influences of image interactivity technology on consume...
Graduation date: 2010The purpose of the study was to investigate practical guidelines based on empir...
Experiences have been counted for long lasting memories which every human being recollects easily. T...
The present study investigated the influence of shopping involvement and perceived control created b...
Individuals who desire a high level of stimulation from the environment may value not only the uniqu...
The purpose of this study was to examine apparel merchandising issues associated with mass customiza...
To prepare students for positions in apparel and hospitality industries, students are required to un...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
The study was initiated by the recent growth of intimate apparel companies operating either solely o...
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with c...
Background - For the retail industry, the increasing adoption of e-commerce solutions have brought o...