Add to ORKGThis paper investigates the internal and external factors affecting South African consumers\u27 impulse intention towards visiting pop-up stores
Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects...
Purpose – This study aims to examine the role of environmentally induced stimulation in influencing ...
This paper determined factors that influenced lack of middle class consumer engagement in Black Frid...
This paper investigates the internal and external factors affecting South African consumers\u27 impu...
More and more consumers nowadays seek unforgettable experiences when going shopping. Going shopping ...
Experiential retail has increasingly drawn attention in recent years as an innovative format whereby...
This paper stems from E Cassel’s Masters dissertation "Effects of the four realms of experience on ...
MBA thesis - WBSStore brands have been prominent in the United States and Europe for many years. Ret...
Impulse buying behaviour has been recognised as a key research concern amongst academic researches a...
This study sought to determine the influence of store reputation, social influence, store atmospheri...
Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with ...
MCom (Marketing Management) at the North-West University Vaal Triangle Campus, 2016Impulse buying is...
ORIENTATION : Experiential settings are becoming more popular to differentiate conventional brick-a...
Promotions of products and services close to the point of purchase is a reality to many companies. T...
In recent years, the patterns of Impulse Buying is showing dramatically change, as a result of the a...
Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects...
Purpose – This study aims to examine the role of environmentally induced stimulation in influencing ...
This paper determined factors that influenced lack of middle class consumer engagement in Black Frid...
This paper investigates the internal and external factors affecting South African consumers\u27 impu...
More and more consumers nowadays seek unforgettable experiences when going shopping. Going shopping ...
Experiential retail has increasingly drawn attention in recent years as an innovative format whereby...
This paper stems from E Cassel’s Masters dissertation "Effects of the four realms of experience on ...
MBA thesis - WBSStore brands have been prominent in the United States and Europe for many years. Ret...
Impulse buying behaviour has been recognised as a key research concern amongst academic researches a...
This study sought to determine the influence of store reputation, social influence, store atmospheri...
Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with ...
MCom (Marketing Management) at the North-West University Vaal Triangle Campus, 2016Impulse buying is...
ORIENTATION : Experiential settings are becoming more popular to differentiate conventional brick-a...
Promotions of products and services close to the point of purchase is a reality to many companies. T...
In recent years, the patterns of Impulse Buying is showing dramatically change, as a result of the a...
Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects...
Purpose – This study aims to examine the role of environmentally induced stimulation in influencing ...
This paper determined factors that influenced lack of middle class consumer engagement in Black Frid...