Add to ORKGThe purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel preferences
Culture is a significant force in controlling human behaviour, and its effect is so normal and autom...
Online fashion shopping becomes a trend among today’s Malaysians. Previous studies on online s...
This study examines the effectiveness of different fashion marketing strategies and analyzes of the ...
The purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel pr...
Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achi...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
Malaysia’s main consumer market consists of three major ethnic groups that include Malay, Chin...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
Purpose: Malaysia is an important luxury market and this luxury industry wills growth in the future ...
Marketers in the developing nation is now facing with greater challenge as they have to compete with...
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tenden...
Three questionnaires are prepared which carries different information cue(s) respectively with the p...
The purpose of this study was to examine apparel merchandising issues associated with mass customiza...
Culture is a significant force in controlling human behaviour, and its effect is so normal and autom...
Culture is a significant force in controlling human behaviour, and its effect is so normal and autom...
Online fashion shopping becomes a trend among today’s Malaysians. Previous studies on online s...
This study examines the effectiveness of different fashion marketing strategies and analyzes of the ...
The purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel pr...
Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achi...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
Malaysia’s main consumer market consists of three major ethnic groups that include Malay, Chin...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
Purpose: Malaysia is an important luxury market and this luxury industry wills growth in the future ...
Marketers in the developing nation is now facing with greater challenge as they have to compete with...
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tenden...
Three questionnaires are prepared which carries different information cue(s) respectively with the p...
The purpose of this study was to examine apparel merchandising issues associated with mass customiza...
Culture is a significant force in controlling human behaviour, and its effect is so normal and autom...
Culture is a significant force in controlling human behaviour, and its effect is so normal and autom...
Online fashion shopping becomes a trend among today’s Malaysians. Previous studies on online s...
This study examines the effectiveness of different fashion marketing strategies and analyzes of the ...