Analysis on the Production and Marketing Strategies of Oligopoly Companies Based on Cournot Model and Stackelberg Model

By comparing Cournot model and Stackelberg model under complete information market and Cournot model under incomplete information market, this paper analyzes the impact that manufacturer choose simultaneous or sequential games when determining the amount of output as well as the production and marketing strategy to maximize the profit of the manufacturers in the oligopoly market. A specific analysis is also conducted according to Gree air-conditioning manufacturer’s data