Motivation for Carsharing Services: the Role of Sustainability Values

Sharing, collaborative consumption, and on-demand systems, provide various models of peer-to-peer exchanges of tangible and intangible assets. Sharing is believed to demonstrate the basic values of the sustainable development with focus on environmental, economic, and social issues. Carsharing services demonstrate high growth rate with personal safety requirements changing focus with COVID-19 pandemic. The behaviour of carsharing users is determined by several main motives: getting pleasure from and enjoying new technologies, realizing users’ views on reasonable consumption, strengthening one’s reputation among members of the community, and obtaining economic benefits. The article presents the results of carsharing motivation research. Online survey and deliberative research sessions revealed the importance of sustainable development values for the young active consumers