Environment Identification of Plantation Plant Development for Competitive in Sukoharjo Districts, Indonesia

Developing the competitiveness of an area needs to identify the environment to determine the potential of the region. This study aimed to determine the environment that affects the development of plantation crops in Sukoharjo. Data analysis techniques used were Analytical Hierarki Process and Strength Weakness Opportunities Threats. The results showed the direction of the development of plantation crops was productivity. The priority plantation crops developed in Sukoharjo Regency were Sugar Cane (0.2929), Coconut (0.2017), Java Tobacco (0.1650), Medicinal Plants (0.12834), Cashew (0.1259), and Kapok (0.0085). Identification on the development of estate crops as follows internal factors such as i) strengths: available land, farmer institutions, social culture, availability of human resources, ii) weaknesses: low farmer education, lack of farmer coaching, expensive labor. While the external factors were i) opportunities: availability of seeds from the government, mechanization assistance for land, market demand, land expansion, the presence of sugarcane processing factories, biotechnology ii) threats: land use change, sugarcane farmers competition, pest and disease attacks, farmers moving