Can Selection Indexes Improve Profitability in Beef Cattle

As a bull producer, I know that my long-term business success depends on the financial success of my customers. As such, we try to select the bulls we produce for the traits that drive profit into our customers’ herds. Our Angus, Red Angus, and Stabilizer herds are selected based on a maternal profit index. Our Charolais are selected on strictly terminal profit index. We produce and market over 1200 bulls per year. These bulls primarily sell to progressive minded ranchers in the high plain